![]() The decisions may vary depending on, for example, the purpose of the trip (Jia & Fu, 2019), consumers perception of the values and risks linked to the adoption (Wang et al., 2020), and the way these innovations promote or are aligned with self-identities (Potoglou et al., 2020). Nevertheless, the consumer decision to adopt these innovations does not necessarily have to be environmentally motivated. Overall, green transport innovations aim to help mitigate the adverse impact of the transport industry on the environment. While a study shows that the uptake of electric vehicles can help the UK meet its CO 2 emission targets (Hill et al., 2019), a report about shared micromobility outlines how this transport innovation has the potential to cover over 50% of passenger trips, including those made with cars, in China, the EU and the US (Heineke et al., 2019). Examples of green transport innovations that could mitigate passenger emissions coming from cars are electric vehicles and shared micromobility. In particular, the passenger transport sector, which is responsible for about 45% of greenhouse gas emissions from transport globally (Ritchie, 2020), has seen a boost in green innovations. ![]() Consequently, the role of green innovations to promote sustainability has become important. With this increasing awareness of the environmental problems caused by human consumption, many consumers are looking for ways to achieve a more sustainable lifestyle through the products they use (Leonidou et al., 2010 Paul et al., 2016). Indeed, this warning involves a sense of urgency and concern, as human consumption has caused dramatic changes to the Earth’s climate. The recent Intergovernmental Panel on Climate Change (IPCC) report ( 2021) ominously warns us that it is ‘Code red for humanity.’ This means that humans would experience extreme weather and climate conditions if no actions to cut carbon emissions and dependence on non-renewable energy sources are taken.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |